Year
2022
Client
Bird Capital
Agency / Partner
The Observatory
Rebrand Bird Capital with a fresh, digital-first identity and visual system. The goal: to reflect their innovative spirit in a clean, confident way, making finance feel modern, accessible, and sharp.
Talking finance without feeling corporate. We had to strike a balance between professionalism and approachability, bringing in a bold design language that felt credible for investors but exciting for modern audiences.
Serious—but never boring.
We built a clear visual narrative based on structure, contrast, and motion. Strong type, minimal design, and purposeful animation helped communicate Bird’s mission with clarity and edge. We gave the brand visual gravity, without losing agility.
A confident, flexible system that gives Bird Capital a distinct voice in the fintech space. From animated assets to stills, every piece feels considered, striking, and ready for growth, much like the brand itself.
