Year
2025
Client
BOA
Agency / Partner
Cinco Design
We partnered with Cinco Design to help BOA express the precision and innovation behind their lace system through a clean and tactile 3D visual world. Our aim was simple. Show how a small detail can make a big difference in performance and comfort.
One of the key challenges was showing how the BOA system works without turning it into something too technical.
The product is very precise inside, but it needed to feel clear and easy to understand. We used transparencies and X ray style visuals to reveal its inner parts, making the construction visible in a simple, natural way while keeping the look clean and approachable.
This project was about clarity and respect for the product. By working closely with Cinco Design, we translated BOA’s technology into a visual language that feels honest, precise, and easy to understand.
Through a mix of simplicity and detail, we showed how thoughtful design and engineering come together to create a system that works seamlessly with the user.
