Together with OMD Agency, we developed a vibrant and energetic piece for Miravia’s Black Friday campaign. The goal was clear: grab attention from the very first second with bold, modern visuals that matched the brand’s identity and the high-paced spirit of the season.
The main challenge was to balance the visual intensity expected from a sales campaign with Miravia’s fashion-forward, lifestyle-oriented aesthetic. We went for expressive art direction, a bold color palette, sharp movements, and dynamic transitions to convey urgency, without losing style.
Black Friday demands rhythm, color, and attitude.
We love when a brand gives us room to play with rhythm and aesthetics. This Black Friday campaign was just that: an opportunity to explore a visual language that’s bold, engaging, and direct. A project that perfectly reflects our approach somewhere between commercial appeal and visual delight.
A campaign you see—and feel.
Year
2024
Client
Miravia
Agency / Partner
OMD
Credits
Este Studio
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(2020-25©)
