For Project Lobster, we translated their bold identity into crafted visuals that feel sleek, confident, and unapologetically modern, just like their frames.
This campaign focuses on showing the product in a fresh, elevated way. Through lighting, materials and movement, we gave each frame its own stage. The challenge was to balance clean aesthetics with personality, making something visually striking without overshadowing the product itself.
Our direction leaned into minimalism with texture. Bold colors, floating compositions and tactile reflections bring an editorial edge to the animation. It’s not just about looking good, it’s about owning your space.
Working with Project Lobster was about alignment, from their vision to our execution. Together, we built a visual language that feels cool, design-forward, and uniquely them.
This is a campaign that sees beyond the frame, turning a product into a statement and an animation into an attitude.
Year
2023
Client
Project Lobster
Agency / Partner
-
Credits
Este Studio
Next projects.
(2020-25©)
