Saigu is a cosmetics brand rooted in authenticity, sustainability, and real stories. Our goal was to translate their natural and emotional values into a visual world that feels tactile, clean, and deeply human.
Cosmetics visuals can easily fall into clichés. For Saigu, we had to build a design system that felt elegant but not sterile, natural but still premium. The balance was key: highlight product performance while staying honest and down to earth.
We designed a motion and visual language that emphasizes textures, light, and subtle color palettes. Each scene was crafted to let the product breathe, blending CGI precision with organic gestures. The flow feels calm, thoughtful, and alive.
From slow camera moves to soft shadows and grounded materials, the art direction focuses on evoking care and intention. Everything was kept minimal to let the textures and tones of the products do the storytelling.
The final visuals offer a warm, refined perspective on beauty, one that aligns with Saigu’s vision and voice. A brand that’s conscious, sensitive, and confident now has a visual identity to match.
Year
2024
Client
Saigu
Agency / Partner
-
Credits
Este Studio
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(2020-25©)
