Before we touch any software or sketch a single line, we take time to listen. We talk with the client, ask questions and try to really understand what the brand needs. Sometimes it's about showcasing a product, other times it's about telling a story or evoking a certain feeling. Getting clarity here is essential as it saves time, avoids misunderstandings and makes the whole process smoother for everyone involved.

Once we’re aligned on the message, we move into the visual phase. This is where we start exploring different directions. We build quick sketches, gather references and develop styleframes that help define the overall mood, composition and color palette. It’s a stage where intuition meets strategy. These early visuals act as a map, a way to see the destination clearly before committing to the full build.

With the concept locked in, we step into 3D production. Using Cinema 4D and Redshift, we model the elements, shape the lighting and design textures that feel intentional and crafted. We approach every scene, whether it's a still or a full animation, as a piece of design. The goal isn’t just to make something beautiful, but to make it feel consistent, thoughtful and alive.

Finally, we refine. This part goes beyond technical polish. We review the work with fresh eyes and ask ourselves if it feels balanced, if it can speak for itself and if it delivers the right emotion without needing to be explained. Once we’re sure it does and the client is just as happy, we prepare all the assets for delivery, making sure everything is ready to live out in the world.

Our process is simple but deliberate. Every step is there for a reason. From sketch to final render, what matters most is that the visuals we create resonate, not just look good.