As designers, we’ve worked with a lot of digital products. And something we keep seeing is this: a brilliant idea, a strong team, but a visual identity that doesn’t quite match the ambition behind it.
In fintech, that gap can be a real issue. People don’t just look at your product. They feel it. And if it looks confusing, cold or generic, that’s the feeling they’re left with, no matter how powerful it is underneath.
Good design creates clarity. It builds trust before a user even signs up. It helps explain the product without relying on long texts or complex diagrams. That’s especially important when you're dealing with something like money, where people need to feel secure and in control from the very beginning.
3D and CGI give us extra tools to work with. They let us show ideas that are hard to explain with static UI or screenshots. Concepts like automation, smart analytics or crypto don’t need to be vague or abstract. With the right visual approach, they can feel tangible, clear and even elegant.
Design isn’t decoration. It’s communication. It’s how your brand shows care, clarity and confidence. That’s what we focus on at Este. Helping fintech and digital brands bring their ideas to life with visuals that feel as solid as the product itself.
If that’s what you’re building, and we’d love to help.
Let’s keep in touch.
Big, small, wild, or work-in-progress — we’re always open to new projects and creative collaborations. Drop us a line and let’s see where it takes us.
